Is is acceptable to refer to own publication?
Usually, answers are based on own knowledge, that is very often documented in own publication.
I personally like to present what I know, but not quote myself.
It is 100% ok to refer to publicions that are not you own as long as you add context behind the link.
For sites that are your own and/or you get something back its a fine line between spam and it being ok.
- Don't talk about your product / website / book / job too much. Folks will read your answers for their ability to solve a specific problem; if you're good at doing that, then they'll find themselves more interested in who you are and what you're working on. If you respond only to questions where the answer can be something you're selling, they'll assume you're just here to sell.
- Don't tell – show! The best way to avoid being seen as a snake-oil salesman is to demonstrate a solution, rather than simply asserting that the problem can be solved.
- Don't include links except to support what you've written. Links are not a substitute for including information in your answer itself, and the links you include should always be directly relevant to a part of your answer. See also this FAQ on Meta Stack Exchange: Your answer is in another castle: when is an answer not an answer?